Connections 2025 Community Hub

First of all, what is Connections?

Taking place in Chicago, Connections is where marketers meet for two full days of inspiration, innovation, and hands-on product knowledge.

It’s the place to connect with peers, learn from experts and thought leaders, and pick up a new skill or two from the very folks who built your favorite Salesforce features.

My role: I was the creative lead for the newly added Community Hub. A space for our Salesforce Community (Trailblazers) to share content, network, and have a little fun over the course of the conference. I worked closely with Guilda Hilaire, Director of Product Marketing to build what would become the most attended activation of Connections 2025.

My Work

My contributions to this space included a fully custom claw machine, CTA-driven table tents and banners, a Salesforce-themed trivia loading game, and of course, a set of themed stickers. While on-site, I helped facilitate all activities and sessions with our Trailblazers, assisting with problem-solving any technical or logistical issues.

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