Professional Experience

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Experience

Salesforce, Associate Creative Director (Creative Lead, Copy)   August 2026 - Present

  • Act as lead on events such as Dreamforce and Connections, crafting cohesive experiences from product narrative to in-person activations.

  • Ideated, wire-framed, and executed a new format for the State of Marketing report, the product’s #1 pipe-driving asset. Now used as the standard for transforming PDF reports into interactive web experiences.

  • Lead end-to-end creative execution (writing, direction, post-production) on Marketing Cloud product videos, driving a new creative era for our product that resonates with the cultural moment.

  • Manage external vendors with clear creative direction and timely feedback to help with executional work.

Salesforce, Senior Copywriter, Commerce and Marketing     March 2024 - August 2026

  • Owned creative concepting and copy for Commerce Cloud and Marketing Cloud, including  integrated campaigns, webpages, social media, online videos, and event activations.

  • Lead demand gen for Salesforce's second-largest in-house event, Connections, producing 38 emails, 15 webpages, 7 paid media ads, 2 sizzle reels, and 17 enablement assets end-to-end.

  • Concepted and managed on-site activations at Dreamforce, reaching 50,000+ attendees and shaping product narratives into immersive experiences.

  • Collaborated with social and data teams to deliver 3,256 assets across 153 projects in 2025, including real-time social content for the CEO's channels during the Holiday Campaign.

  • Ideated, wire-framed, and wrote the Commerce Innovations page, a singular home for all new product announcements. Worked closely with the content team for overall Page Builder strategy.

  • Provided the content team with creative templates and post copy to align with our new brand standard, strengthening our social media presence and output.

Salesforce, Copywriter, Commerce (Aquent Studios) May 2022 - March 2024

  • Embedded into Salesforce Commerce creative team as a contractor at Aquent Studios.

  • Conceived and produced the highest-performing holiday direct mail kit in Salesforce history, generating $9.2M in pipeline and 22 qualified meetings.

  • Hired full-time to Salesforce from Aquent Studios in March 2024 after two years of exceptional craft and contribution.

Iris Worldwide, Junior Copywriter  January 2021 - May 2022

  • Brainstormed and executed concepts across web, social, video scripts, UX copy, manifestos, and brand guidelines for 12+ clients including Barclays Investment Bank, HPE, Alight, Zaxby's, and Lam Research.

  • Partnered with stakeholders to develop Lam Research's full rebrand and ESG report from brief to delivery, demonstrating ability to manage complex, multi-workstream projects.