Professional Experience

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Salesforce

Senior Copywriter, Commerce and Marketing Cloud (June 2025 - Present)

  • Craft and edit compelling messaging for Commerce and Marketing Cloud, collaborating with Product Marketing to deliver assets like webpages, display ads, social media content, integrated campaigns, commercials, videos, demos, and more.

  • Lead demand generation for second largest in-house event, producing over 38 emails, 15 webpages, 7 paid media ads, 2 sizzles, and 17 enablement assets.

  • Concept, execute, and manage on-site activations for Dreamforce, catering to over 50,000 attendees. Infusing new product stories into creative, engaging moments.

  • Collaborate with the larger creative team to complete 153 creative projects in 2025, resulting in 3,256 deliverables across our website, in campaigns, and at in-person events.

  • Work alongside the Social Media Manager and data team to execute the 2025 Holiday Campaign, delivering real-time insights on main social feed. Included writing for the CEO’s social channels.

Senior Copywriter, Commerce Cloud (March 2024 - June 2025)

  • Ideate, wireframe, and write the Commerce Innovations page, a singular home for all new product announcements. Worked closely with the content team for overall Page Builder strategy.

  • Worked solely on Commerce for two years before being given Marketing as well, displaying an excellence in craft and time management.

Aquent Studios | Salesforce

Copywriter, Commerce Cloud (May 2022 - March 2024)

  • Conceptualized and executed the highest-performing holiday direct mail kit in company history, generating $9.2 million in pipeline and 22 unique meetings.

  • Hired full-time to Salesforce from Aquent Studios in March 2024 after two years of exceptional craft and contribution.

Iris Worldwide

Junior Copywriter (January 2021 - May 2022)

  • Brainstormed and executed various forms of copy, including concepts, web content, social media posts, paid media, blogs, manifestos, UI copy, brand guidelines, and video scripts.

  • Demonstrated exceptional versatility by managing brand voice for 12+ diverse accounts including Barclays Investment Bank, HPE, Zaxby’s, and Lam Research.

  • Regularly presented thought-provoking creative to executive-level clients.

PCMI Corporation

Content Marketing Strategist (August 2020 - January 2021)

  • Created 12+ SEO-focused articles and press releases on the company blog, driving traffic to our website on a weekly basis.

  • Collaborated with clients and C-level executives to create bi-weekly webinars highlighting product launches, leading to increased demo/pricing requests.

  • Proposed initiatives that increased the value of our blog items, creating new layouts and SEO strategy.